Abercrombie & Fitch Spring 2012 campaign | Source: Abercrombie & Fitch
At Abercrombie & Fitch, Sex No Longer Sells (Business Week)
“Abercrombie & Fitch’s skin-filled ads and nightclub vibe once delighted American teenagers and infuriated parents. Today, many aren’t even paying attention. The once-edgy retailer has lost a third of its market value in the past year as it grapples with falling sales in Europe and the U.S.”
Giorgio Armani courts China (AFR)
“‘Are you responsible, compassionate, reliable, honest, pessimistic and anxious?’ Giorgio Armani’s ice blue eyes lock onto mine. Who dares ask fashion’s last emperor – his kingdom resolutely independent from the conglomerates that dominate the global luxury landscape – about his personal character?”
Chinese tourists boost Taiwan economy (FT)
“In the Taipei 101 skyscraper, where tourists line up to visit the viewing deck, many luxury brands have opened stores, among them Burberry, the UK group. Its new store there is now its largest shop in Asia.”
Style Coalition Introduces Online Video Channel (On the Runway)
“First came the bloggers, then came the blogger agents, alliances and partnerships. Now, stay tuned for blogger programming. Just before New York Fashion Week, the Style Coalition, one of the leading blogger networks focused on helping bloggers monetize their work, will introduce Style Coalition TV, also called SCTV.”
What your brand can learn from Anna Wintour (Landor Associates)
“When you think of the fashion industry, leggy models, fast and fickle trends, and the latest ‘it’ bag may come to mind. But when you look closely at the business of fashion (after all, it is an industry), you see that one of its leading icons uses basic branding principles to engage her consumers in innovative ways…”