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BoF Daily Digest | Behind the brands, Mulberry boost, CFDA rejects offer, Facebook fashion, Ohne Titel

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Hermès Canton Road | Source: B on brand

Behind the brands (China Daily)
“A survey confirms China’s luxury goods buyers are young and keen on pampering themselves.Gan Tian reports… The focus of this year’s survey is in line with China’s luxury industry profile, where the majorityof buyers are aged between 20 and 30 – significantly younger than their counterparts inWestern countries or nearby Japan.”

Mulberry profits boosted by overseas growth (Reuters)
“British luxury fashion brand Mulberry said its first-half profit more than trebled, boosted by global expansion, and said it was cautiously optimistic about the future while acknowledging the challenging macroeconomic climate. The company, which designs, manufactures and sells leather goods and accessories, posted pretax profit of 15.6 million pounds in the six months to Sept 30, up 231 percent.”

The CFDA Refuses to Shorten New York Fashion Week (The Cut)
“The CFDA has agreed to move New York Fashion Week back a week for September 2012 (to run from September 6 to September 13), and also start on the second Thursday in September in 2013 and 2014, as Milan requested. However, it rejected Milan’s demand to shorten New York Fashion Week.”

Facebook Fashion Index Ranks Brands by ‘Likes’ (WWD)
“When it comes to getting ‘likes’ on Facebook, Converse is a pro. In November, Converse continued to hold the number-one spot among fashion brands in Facebook “likes,” at 20,985,796, up 0.38 percent from October. Coming in at number two was Adidas, which had 11,397,425 “likes,” up 0.86 percent from October, according to a survey on Stylophane.com.”

Ohne Titel Stands Alone (Interview)
“Flora Gill and Alexa Adams of Ecco Domani Award-winning womenswear line Ohne Titel have always wanted to showcase their structured high-impact garments in an environment that echoes their strong look. Hence their excitement when New York-based arts and culture nonprofit BOFFO selected them to participate in its second annual Building Fashion Project. “


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